Brand-New Graphcore Partner Program Built With AI In Mind

‘For quite sometime it’s been all about software, and now the VARs (value added resellers) and resellers, and our channel get the opportunity to learn about our unique hardware and help customers do amazing things with it,’ Graphcore’s Victoria Rege tells CRNtv.

As solution providers up their game to meet customer demand for the hottest technology, the right vendor partner program is key to their success.

CRNtv welcomes vendors to The Partner Program Pitch to share with the channel what makes their channel program unique, starting with an elevator pitch on why solution providers should join their partner program.

In this episode of The PPP, CRNtv’s Jennifer Zarate talks with Victoria Rege, director of alliances and strategic partnerships at Graphcore, about how the UK-based chipmaker is bringing the excitement back to hardware.

“For quite sometime it’s been all about software, and now the VARs (value added resellers) and resellers, and our channel get the opportunity to learn about our unique hardware and help customers do amazing things with it,” said Rege.

Company At A Glance

Location: Bristol, United Kingdom

Number of partners: 15 launch partners

Percentage of sales that go through the channel: “Too early to disclose”

Product and services in which Graphcore specializes in:

- Software Poplar Programming Stack

- AI Hardware for Data Centers

“The field of AI is shifting so quickly and growing, and changing that the opportunity for [partners] to learn on the ground with us as we put [our second generation IPU-M2000 packs] into production is really a great learning opportunity and a great sales opportunity,” Rege added.

Partner Program Details

Program Tiers: Elite and Gold

Partner program requirements:

Commitment to joint GTM activities, quarterly business and marketing planning, and review.

Eligible partner-types:

- Resellers

- Original equipment manufacturers (OEMs)

- Software partners

- Storage companies

- VARs.

Head over to CRNtv to learn more on why you should partner with Graphcore.