Google Cloud Takes Aim At AWS, Azure With Alooma Deal

Google is making good on its promise to get more "aggressive" in the cloud infrastructure battle against AWS and Microsoft Azure with the planned acquisition of Alooma, a Redwood, Calif.-based data migration startup.

The acquisition, the terms of which were not disclosed, opens the door for enterprises to more easily and securely migrate their data to the Google Cloud platform via Alooma’s data pipeline tool. That pipeline helps move data from multiple sources to a single data warehouse, the company said.

"The addition of Alooma…is a natural fit that allows us to offer customers a streamlined, automated migration experience to Google Cloud,” the company disclosed today in a blog post by Google Cloud vice president of engineering Amit Ganesh and Google Cloud Platform management director Dominic Preuss. “This simplified migration path also opens the door for customers to take advantage of all the technologies we have to offer, including analytics, security, AI and machine learning.”

The proposed acquisition follows Google Cloud CEO Thomas Kurian’s pledge last week to aggressively boost No. 3-ranked Google Cloud’s sales division investments and channel relations.

Founded in 2013, Alooma has raised $15 million in three funding rounds from investors including Vintage Investment Partners, Sequoia Capital Israel and Lightseed Venture Partners, according to Crunchbase.

The acquisition also would help Google Cloud increase its presence in Israel, where Alooma has an office in Tel Aviv. Google acquired Israel-based Velostrata, an enterprise cloud migration technology company, last year.

“This acquisition is the evolution of our long-standing partnership with Google Cloud,” Alooma cofounders Yoni Broyde and Yair Weinberger wrote in their own blog post today. “It follows several native integrations, over the years, from Google Ads and Analytics to Cloud Spanner and BigQuery.”