HPE GreenLake Offers Partners 17 Percent Rebate: The Partner Program Pitch

‘This is one of the best programs in the industry, particularly for consumption,’ HPE’s Leslie Maher tells CRNtv. ‘There really is no other program that delivers that level of rebate of 17 percent to partners and we do it not only to drive the adoption, but also recognizing this is a transformation partners are going through, and we invest in that transformation.’

As solution providers up their game to meet customers’ demand for the hottest technology, the right vendor partner program is key to their success.

CRNtv welcomes vendors to The Partner Program Pitch to share with the channel what makes their channel program unique, starting with an elevator pitch on why solution providers should join their partner program.

CRNtv’s Jennifer Zarate talks with Leslie Maher, vice president of North America Channels and Ecosystem, about the opportunities partners are finding with HPE’s GreenLake-as-a-service business model as “customers look for cost effective ways to deploy their infrastructure.”

“HPE is a partner-first company,” Maher told CRNtv. “It is part of our culture to sell with and win with our partners, and in fact that tone comes from the top, our CEO Antonio Neri, you often hear him referring to our partners as an extended part of the HPE family.”

Company At A Glance

Location: San Jose, California

Number of partners: 80,000 globally

Percentage of sales that go through the channel: 70%

Product and services in which HPE specialize in:

* As-a-Service IT

* Enterprise hardware

* Enterprise software

* Cloud services

* IT infrastructure

* Enterprise networking

“We invest a lot in enablement and we call it the ‘Pro Series,’ and the Pro Series really provides our partners the same personalized learning experience as our sales team. Whether they’re a sales professional, we call it, ‘Sales Pro,’ a technical professional, ‘Tech Pro,’ or marketing professional, ‘Marketing Pro,’ and it really has been really well received,” said Maher.

For example, she said, the HPE Tech Pro Community has grown more than 50 percent quarter-over-quarter.

Partner Program Details

Program Tiers: Business, Silver, Gold, and Platinum

Eligible partner-types:

* Solution providers

* Technology partners (ISV and IHV)

* Service providers

* Original equipment manufacturers (OEMs).

Maher told CRNtv, HPE’s most popular solution is HPE GreenLake, a consumption-based offering that’s “helping customers shift to as-a-service and really it’s creating tremendous opportunity for our partners.”

“This is one of the best programs in the industry, particularly for consumption,” added Maher. “There really is no other program that delivers that level of rebate of 17 percent to partners and we do it not only to drive the adoption, but also recognizing this is a transformation partners are going through, and we invest in that transformation.”

Tune in to CRNtv to learn more about partnering with HPE.