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WATCH: HP Alex Cho Talks VR Partner Opportunity

HP sees a big future for partners around virtual reality.

“From a partner perspective, everything that’s good around premium also applies to VR,” said Aex Cho, HP’s president of personal systems business during an interview with CRNtv.

[Related: HP Personal Systems President Alex Cho On Topping Apple At Security And Why Device-As-A-Service Is 'Growing Rapidly']

Cho’s comments come as HP doubles down on VR commercial innovation – something that not too many vendors are latching onto.

Had a great interview w/ new @HP president for PC, Alex Cho, on security, Alexa, Apple & device-as-a-service: https://t.co/Hf4uIBtxZk

— Kyle Alspach (@KyleAlspach) August 7, 2018

In August, HP announced new enhancements to its VR solutions. Among the announcements is an alliance with PIXO VR, which provides training solutions for the construction, manufacturing and utilities verticals. HP will also add HTC Vive Pro to its head-mounted display (HMD) portfolio this September. Designed for demanding users, the VIVE Pro is a premium VR headset, offering a complete package of top-tier graphics, high-resolution audio and optimized ergonomics.

“Today, it’s probably not representing a big revenue stream, but we believe with increased development use cases, content development, it’s going to be a huge use case,” said Kobi Elbaz, vice president and general manager for HP’s Americas personal systems business during Executive Forum 2018.

[Related: 10 Key Takeaways From HP Executive Forum 2018]

Virtual reality could surpass the $45 billion market by 2027, according to one report. Examples of commercial applications include simulations for surgeries, battlefield training simulations for the armed forces and collaboration with remote employees.

Watch CRNtv’s video in this article for more of Cho’s interview.

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