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How NWN Carousel Is Changing Future Of Work As The Hybrid Work Company: CMO Andrew Gilman

Steven Burke

NWN Carousel Chief Marketing Officer Andrew Gilman says that customers who are not implementing a hybrid work strategy are missing out on a big opportunity to bring employees back to the office.

What kind of impact has the hybrid work strategy had in the sales trenches?

What is cool about being the hybrid work company, when I go on a sales call and it is not an NWN Carousel-based solution it is like doing the selling for us. It takes like an hour to get on the screen and get connected and then half the people are there, and I look like an ant on the wall and not able to talk and interact the same way as if we were in a managed hybrid work offering that is tuned for hybrid work.

How many companies are missing the boat by not implementing a real hybrid work strategy?

Most companies have an opportunity to do hybrid work a lot better. Every organization can take a step back from what they are doing and listen to their internal and external customers to see where they are missing the mark. Do they have a device that hasn’t been upgraded in two years? Are they trying to get employees back in the office but they haven’t upgraded the network in three years?

Sometimes employees go back into the office and it is an old setup. Why would people drive an hour to go meet with people if they can’t get on the internet or they can’t get any support because the IT staff is at home.

That is the opportunity. Every organization can take a look at what they are doing. Have they just been triaging and getting by, waiting for this to blow over? Or are they looking at creating a professional-grade hybrid work environment?

 

 

 
Steven Burke

Steve Burke has been reporting on the technology industry and sales channel for over 30 years. He is passionate about the role of partners using technology to solve business problems and has spoken at conferences on channel sales issues. He can be reached at sburke@thechannelcompany.com.

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