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How NWN Carousel Is Changing Future Of Work As The Hybrid Work Company: CMO Andrew Gilman

Steven Burke

NWN Carousel Chief Marketing Officer Andrew Gilman says that customers who are not implementing a hybrid work strategy are missing out on a big opportunity to bring employees back to the office.

What has been the biggest change you are seeing with hybrid work?

The big thing that has changed is we have seen organizations continue to drive adoption of hybrid work, During the pandemic we saw organizations in triage mode of sustaining business with work at home.

Now hybrid work is real and customers are looking at how do they make hybrid work actually work. It is no longer about swiping a credit card and getting by. It is about the employee experience being consistent whether you are working at home or coming to the office. It has to be consistent, frictionless and something that actually works and is sustainable.

From my own personal experience, when my kids came home and started getting on their devices if I didn’t have an NWN Carousel hybrid work experience with my own network I would have had a terrible experience working from home. This is not just a nice-to-have. This is how we are working now. And it is how we are going to be working for the foreseeable future.

What are you seeing from your OEM partners with regard to products and services supporting hybrid work?

The strategic OEMs that we work are shifting more of their focus to the cloud in the wake of supply chain issues, which are still a real problem.

Before, we were always ahead of our strategic OEMs with our strategy, now companies like Cisco and Avaya are retooling their own services. We are continuing to evolve with them to drive more cloud solutions to the market.

Our OEMs are delivering new capabilities so we are continuing to evolve our offerings, which are made up of our OEM capabilities plus our services and our Experience Management Platform, which has become super strategic. We are one of Cisco, Avaya and Microsoft’s top partners so we continue to align road maps and drive that transformation.

Our unique secret sauce is getting access to APIs into our EMP offering so we can drive differentiation and build new services and capabilities for customers.

 
Steven Burke

Steve Burke has been reporting on the technology industry and sales channel for over 30 years. He is passionate about the role of partners using technology to solve business problems and has spoken at conferences on channel sales issues. He can be reached at sburke@thechannelcompany.com.

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