MSP Cybersecurity Connection: The IT Security Mindset, From Complacent to Critical

Small to midsized companies are at greater risk of a data breach than a large enterprise. SMB owners need managed service providers who can protect them from an attack.

Large companies make headlines when it comes to data breaches, but small to midsized companies are often even more at risk.

According to the Verizon DBIR 2019 Report, nearly half of SMBs around the world suffered a breach, last year. That shocking statistic gives solution providers, like you, the opportunity to offer your customers protection and peace of mind.

One expert says a single attack could destroy a small to midsized business. “The average duration of time it takes just to remediate a ransomware issue is 9.6 days,” says Nick Cavalancia, owner of Techvangelism. “They can’t afford to do that. And, in a lot of cases, they go out of business.”

Bobby Sowder of MSP Greystone Technology says many new clients come to him after being victimized by an attack. “A lot of clients call us, mostly, because they’re in a panic,” says Sowder, director of client success at Greystone Technology. “And, it’s typically because whoever they have managing those things are not equipped to actually deal with a breach.”

Sowder protects his clients with a full cybersecurity solution from Webroot. With Webroot’s layered security solution, supported by AI and machine learning, Sowder provides his clients Automated Detection Response Endpoint and Security Awareness Training for comprehensive cybersecurity protection, and he’s seen the positive impact to his bottom line because of it. “We’ve been able to create a blanket 10% increase on all of our existing clients by adding to our layered cybersecurity with [Security Awareness Training].”

Webroot’s Power In Prediction solutions are purpose-built for MSPs to ensure seamless integration with your cybersecurity offerings. “We’re constantly gathering feedback from the MSP community and hearing about what it is they need and want and really taking our offerings and making it their offerings,” says Sarah Morgan, manager of MSP sales Americas at Webroot.

“Webroot is the kind of partner that we want to be for our clients,” says Sowder. “They listen to us. They make sure that their products meet the challenges that we have in the market. Above that, they respond to us.”

Webroot continues to support solution providers after integration with the Webroot Partner Toolkit. It contains materials to make sales and marketing campaigns easier.