MSP Cybersecurity Connection: Using Prediction To Get To Predictable

Humans can’t keep pace with the rapid growth of new cyberthreats. Webroot uses AI and machine learning technology to catch them before they breach your client’s network.

Cybercriminals are targeting MSPs more than ever, putting your business and clients at greater risk of a breach, according to CRN. Threats are developing faster than humans can identify them, but predictive analytics can keep your clients safe.

Trying to defend your network against new threats is like hitting a moving target. “They’re literally changing on an hourly basis,” says Nick Cavalancia, owner of Techvangelism. “The idea around being predictive is trying to identify trends, behaviors – something that the bad guys are doing vicariously through their code – and coming up with ways to go, ‘I think that might be bad.’”

Webroot has spent a decade developing its sixth-generation machine learning and artificial intelligence solutions to offer partners a reputable and proven cybersecurity option. By leveraging The Webroot Platform, the largest threat intelligence database in the world, Webroot software can predict, identify and stop threats before a breach occurs.

“The more that an MSP is utilizing security solutions that leverage machine learning and AI, the smarter their solutions are going to be, the better protected their customers are going to be, and that’s going to free up time for the MSPs, obviously, and in turn make them more profitable,” says Sarah Morgan, MSP Sales Americas at Webroot.

David DeCamillis, vice president of sales and marketing at MSP Platte River Networks says his business has experienced nearly zero ransomware attacks since partnering with Webroot five years ago. Plus, The Webroot Platform is easy to deploy and manage from a single pane of glass and reduces downtime. “We are managing over 5,000 endpoints, and we are managing over 100 businesses and they’re depending on us. With a partner like Webroot, they take that fear out of it,” says DeCamillis.

Experts say even with predictive analytics, humans are still one of the most fallible factors in your security strategy. Teach your clients to think before they click with easy-to-run training programs like Webroot Security Awareness Training.